LibraryC1 High-value operations1a At the sending institution
LTI-OPS-008
Deploy geofenced mobile advertisements on community college campuses
Two-year to four-yearappliesFour-year to two-yearwith adaptationFour-year to four-yearwith adaptation
Mechanism
Ads are targeted to phones on community college campuses, so students hear about transfer agreements the institution's own channels never reach them with.
Preconditions
A transfer portal and promotional program built for mobile.
Owner, by role
Director of Marketing and Communications
Who can act
System, state or accreditor (Minnesota state initiative)
Effort
Small, 2 months to first visible effect
Outcome metric
Unique clicks on the portal; inquiry forms submitted
Failure modes
Geofencing campaigns can waste budget if ads are not tightly paired with highly simplified, actionable landings pages.
Contra-indications
None stated